Farm on Wheels takes a familiar cultural icon – the neighborhood ice cream or taco truck – and reinvents it as a distributor of fresh, locally-grown produce. Capitalizing upon the popularity of the gourmet food truck phenomenon that has taken L.A. by storm, it will offer a new and convenient mode of food delivery, operating throughout the city seven days a week, with a reliable daytime and evening schedule…Farm on Wheels will be there when the once-a-week local farmer’s market isn’t.

With its selection of ready-to-eat fresh fruits and seasonal vegetables, Farm on Wheels will make it easy to eat well on-the-go, away from home or at the office, offering an alternative to high-calorie snacks or processed junk food from vending machines, without packing a lunch or the hassle of finding a store during your lunch break.

Established as a for-profit business, Farm on Wheels envisions its fundamental mission as community-oriented, serving the public interest by increasing access to locally-grown fruits and vegetables in traditionally underserved, lower-income neighborhoods. Part of its profits will be used to launch and subsidize the operation of truck routes in these areas. The future expansion of Farm on Wheels’ geographic coverage, contingent upon the success of its initial routes, will be undertaken as a non-profit partnership with government agencies and community groups. The objective will be more than to sell fresh fruits and vegetables, but to create a new and positive cultural experience around healthy food for communities that currently suffer from a lack of wholesome, nutritious dietary options.

Every day, Farm on Wheels trucks will begin at distribution points, loading up with fresh fruits and vegetables. The clean electric vehicles will then follow a predetermined route, stopping at 4 to 5 scheduled locations per day, including schools, parks, metro stations, major employment hubs, and other convenient spots where high-quality, locally grown produce can be purchased for a fair price.

The trucks will partner with existing neighborhood Farmer’s Markets to inform people and farmers about the Farm on Wheels program, get feedback from consumers, as well as distribute maps and schedules.

Farm on Wheels truck routes (conceptual).

Tags: farmers market, fresh, los angeles, produce

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Mia Lehrer + Associates, the creator of Farm on Wheels, is an internationally recognized landscape architecture firm based in Los Angeles.

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